In jewelry stores, men choose "status" and women choose "noble and elegant". All kinds of jewelry industry need good lighting effects to show its brilliance and luxury, so how to use lighting to make jewelry more bright and moving? Master the following tips to quickly increase sales.
The lighting design of jewelry store mainly grasps several key points:
Grasp the illumination standard. (high visibility is a necessary means for jewelry stores to attract customers)
Avoid glare. (it is easy to produce glare under high illumination in jewelry stores)
Avoid the damage of artificial light to jewelry.
Generally, jewelry stores are divided into several areas: window, gold display area, platinum, diamond white metal display area, emerald, jade, crystal jewelry display area, image wall or poster lighting.According to these areas, I will explain to you the precautions of lighting design in the decoration design of jewelry stores.
Image wall lighting
The image wall of jewelry stores is a good part to show the brand culture and connotation. Many jewelry stores have image spokesmen, and the storefront is often more attractive because of the posters of these stars. So lighting in posters and image walls is also very important. Pay attention to uniformity. LED light box lighting or embedded wide light adjustable lamps can be used.
Window light
Jewelry stores are small and mostly sold at counters in shopping malls, so there are not many stores with windows. Shops with windows are usually independent shops facing the street, or big brand jewelry stores in shopping malls, which pay more attention to window display and lighting design.
The light in the window needs to have enough brightness, so two groups of lamps are often used for lighting. One group is the top ice hockey lamp, which provides the overall brightness and illumination of the window. In order to maintain the overall sense and beauty of the ceiling, it is recommended to use adjustable embedded lamps. The other group can be display lamps designed inside the cabinet or inside the cabinet, and jewelry window props for key lighting. If only the lamps on the top illuminate, although the brightness of the window is also enough, it lacks a sense of hierarchy and looks messy.
Platinum, diamond white metal display area lighting
Because platinum is more difficult and scarce to refine, and its color is noble and cool than gold, its price is higher. The irradiation method of platinum is basically the same as that of gold, but attention should be paid to the choice of color temperature. The cold white light with high color temperature can better show the cool brilliance of platinum and diamonds.
After having a refined lighting design for work, we should also consider that a large amount of glare may cause discomfort to consumers' eyes and affect their purchase interest. According to psychologists, dazzling lights will also have an emotional impact on the salespersons in jewelry stores, which will also affect the success rate of jewelry transactions. Use lamps designed with deep light source to control stray light. At the same time, the installation position should be close to the side where people are located to prevent indirect glare.
